Unless you're a blogger who writes for himself, you've undoubtedly asked your editor more times than you'd want to admit, "How long should this blog post be?"
And the majority of the time, you'll get a response that goes something like this: "Whatever it takes."
There's some truth in there – you shouldn't feel obligated to a character count that's either too low or excessive. On the other hand, any expert blogger will tell you that there is an optimal length or range for how lengthy your blog posts should be, especially when you consider factors such as your audience, the content, the structure of the article, and your primary promotional channel.
What is the ideal length for a blog post? It's a crucial and frequently asked subject since many novice bloggers aren't sure if they should produce longer or shorter blog pieces. The best blog post length will be discussed in this article. We'll also discuss blog length best practices to help you attract more readers, enhance your SEO, increase interaction, and more.
So, how long should a blog article be? Based on my experience of blogging regularly since 2015, here's what I've discovered.
Longer Blogs perform better than Shorter Blogs
Longer content trumps shorter material, according to credible sources like BuzzSumo, OkDork, and Mark Schaefer. It is a major setback for those who believe that people's attention spans are shortening. People are just better at recognizing bad material than they are at spotting good stuff. They'll remain around if they discover something nice, intriguing, and relevant.
My most read articles
In 2017, I analyzed 50 posts and discovered that articles between 2000 and 3000 words outperform all others and are shared three times more than my smallest pieces. I also took a look at my top ten most popular blog entries in 2019. The average word count for these most popular posts is 2272 words. According to this data, this isn't to say that I'm going to run out and make sure that everything I post is between 2000 and 3000 words long. It would not be very reasonable to add another 1000+ words of fluff merely to make up the numbers if I can get my point through in 1000 words. The commandment in this situation must be that you only write as much as you need to.
How Long Should a Blog Post Be?
"Attention spans are shorter than ever," and "people just want bite-sized information" are undoubtedly phrases you've heard. However, this does not imply that your blog postings should be brief. When it comes to blog postings, the longer it is, the better it is. While people's attention spans are shortening, the average word count of blog entries is increasing. Between 2014 and 2018, the average post length climbed by 42 percent, from 800 to 1,151 words, according to IsItWP.
What is the best way to write a long, high-quality post?
As a result, lengthy articles — created for humans, not search algorithms! – may have certain advantages over short pieces. However, maintaining a good text quality is even more critical when creating posts with a large word count. But what exactly does that imply? Texts of high quality are legible, well-structured, and include unique material.
It isn't easy to create high-quality material. Especially if your objective is to increase your organic traffic by writing articles with a large word count, if you're a good writer, you can write pieces that are over 1000 words long. If you're new to writing, we recommend aiming for roughly 700-800 words.
What is the best way to write strong archive pages?
Let's start with a definition of archive pages. WordPress uses taxonomies to organize content. The term 'taxonomy' is a fancy phrase for a collection of items (in this example, internet pages) that have something in common. WordPress comes with two taxonomies by default:
The main distinction between a category and a tag is one of structure. Subcategories and even sub-subcategories can be found inside categories. Tags, on the other hand, lack such hierarchy. For each category or tag you create, WordPress creates a page for you. These sites are called archive pages because that is exactly what they do: they preserve posts (or goods) that share a similar theme. Other sorts of archive pages exist in addition to categories and tags. WordPress, for example, may archive pages based on the date and author of the article. You may even make your taxonomy or utilize a plugin that does it for you.
Why is your post's or page's word count important?
Text length is easy to define: it's how lengthy your text is. But what difference does it make? Well, if you publish long, high-quality blog entries of 1000 words or more, you have a better chance of ranking in Google. We've had firsthand experience with this, having authored several pieces over 2500 words. They are essential material that contributes to the growth of our organic traffic. Long articles help with SEO in the following ways:
The Advantages of Longer Blog Posts
For starters, larger blog entries give your visitors more value and address all of their questions in one spot. Please take a look at our blog post on how to establish a blog, for example.
This comprehensive guide is around 6527 words long! It has everything our visitors require to begin a blog and earn money online.
Consider how much shorter it would be if it were only 800 words. A lot of useful information would be lost in such a short post.
Longer blog entries can help you establish yourself as an expert in your field. Our viewers can trust us to know what we're talking about when blogging with long-form material like the blog article above. Longer blog entries appear to perform better in practically every measure, in addition to giving greater value to readers and showcasing your experience.
Let's look at some more advantages of long-form blog postings.
Create content that is easy to read
When writing long (or any sort of) blogs, the most important thing to remember is to write for your audience. Although this may seem self-evident, it is too simple to become distracted and start adding useless information. So start by imagining what questions a reader would have regarding the subject you're writing about. Then, respond to those questions. Naturally, the responses must be well-written and legible. What would you want to do to improve the readability of your text? Your material should be structured sensibly.
To do so, we recommend beginning each paragraph with a subject sentence or a statement that expresses the paragraph's major concept. The rest of the paragraph should then be used to expand on the topic sentence. Make sure your sentences and paragraphs are concise and to the point. Delete any unnecessary words or sentences you come across. Of course, the topics you express in and between paragraphs should be connected. That is why it is beneficial to include a large number of transition words. You should also limit the usage of the passive voice to keep the audience interested.
Make use of headers
Using headers is one technique to organize your material. Within a text, headings serve (at least) two objectives. First, they display a hierarchical structure from the top down. You can notice right away that a subject, for example, has three subheadings that expand on it. Scanning is another function. Using clear headers, you may let your readers know what a paragraph is about; this makes your work more enjoyable to read because a heading explains what the following section of text is about.
Create unique content
The most difficult, with so much stuff available, it isn't easy to be unique. However, reflecting on what makes you special may be beneficial. Consider how what you have to give is unique and superior to what your rivals have to offer. Then perform some keyword research to determine what your target market is looking for and what your rivals are doing. Preparing with research may provide you with many ideas for what to write about and how to differentiate yourself from the competition. If you get stuck, we've written a whole blog article about how to discover inspiration.
Time Spent on Page Is Increased
Users will stay on your website longer if your blog postings are lengthier. Plus, the longer they spend on your site, the more likely they will return to see more of your awesome content.
According to Neil Patel's results, people remained on the long-form content page 40 percent longer than on the typical page, and they looked at 25% more pages than the average visitor.
However, all of your blog's visitors will eventually leave. Fortunately, you can convert your blog readers into email subscribers by using an exit-intent popup from OptinMonster. When a person is ready to leave your website, an exit-intent popup may detect this and give them a message encouraging them to subscribe to your email newsletter before they depart.
Long-form material receives more social media shares, according to studies
As per QuickSprout, posts with less than 1,500 words garnered 174.6 tweets, and 59.3 Facebook likes on average. Over 1,500-word posts garnered an average of 293.5 tweets and 72.7 Facebook likes. They also observed that a blog article with more than 1,500 words gets 68.1 percent more tweets and 22.6 percent more Facebook likes on average than one with less than 1,500 words. You may attract more visitors to your blog by increasing social media shares—your blog entries may even go viral. Long-form blog articles also help you rank higher in search engine results, increasing the number of people who view your blog posts. So, let's look at blog post length and SEO in more detail.
Enhances Search Engine Ranking
It would help if you optimized your blog entries for SEO to attract more visitors to your website. It involves things like employing relevant keywords, providing internal links, developing legible URLs, and ensuring that your website is SEO friendly, among other things.
However, the number of words in your blog articles impacts how well your material performs in search engines like Google. Longer blog entries get a higher ranking.
So, how long should a blog post be for SEO?
To have the best rank in search engines, a blog article should include at least 300 words. Longer posts (1000 words or more) will, nevertheless, score higher than shorter entries. Posts of roughly 2,500 words generally perform highest, according to CoSchedule.This is something that Capsicum Mediaworks agrees with. According to their findings, the top 10 results for most Google searches are between 2,000 and 2,500 words long on average.
Long-form blog entries will improve your SEO position, allowing more people to find your fantastic material online. A lengthier content may also help you rank for several long-tail variations of the keyword you've optimized for. That's because, in a long text, you're likely to cover a wide range of themes. Your article, or other pieces that go into the subtopic in-depth, will have a chance to show up in search results for long-tail versions of your keyword. You may even increase traffic to the lengthy content you've created by using clever internal linking. Hence this will aid in the increase of organic traffic to your website.
Furthermore, when a page has a small number of words, Google is somewhat more likely to consider its thin material. All browsers strive to give the best results for users' searches. Thin material is less likely to provide a comprehensive solution and meet the public's demands. As a result, it is unlikely to score highly.
Is it necessary for me to extend the length of my brief blogs?
Only if you have further relevant information to provide, your material is probably acceptable as is if you've written what you wanted to say.
Because they rank for more keywords and provide more detailed answers to inquiries, longer blogs tend to fare well in Google search rankings. However, this does not imply that brief material is undesirable or ineffective.
I'll choose a brief blog that answers my query over a long meandering one where I have to dig for the information I need any day.
How to determine the appropriate length for your website's blog postings
To figure out which articles work best on your site, use Google Analytics or a program like BuzzSumo. Then use Web Page Word Counter to check the word counts.
If you have the opportunity, inquire about your audience's preferences. One of the numerous reasons to have a mailing list is to stay in touch with your subscribers.
Make a note of the desired length
Don't be scared to create entries of 2,000 words or more if the spirit strikes you. At the same time, don't feel awful if you only want to produce a 200-word piece.
Consider the impact that particular article length will have on your site, and vary your lengths to serve your visitors best. Above all, remember to have a good time!
The recommended length of a blog post
To summarize, below is a list of typical blog post lengths to assist you in determining your perfect length:
Between 75 and 300 words, the greatest way to start a conversation is with a super-short post. They don't generate a lot of social media shares, and they're bad for SEO, but if you want a lot of comments, create short pieces!
Between 300 and 600 words, many "professional" bloggers advocate this length for blogging. For social shares and comments, this is a good halfway ground. It's too short of garnering much authority or affection from search engines.
750 words; for quality journalism, particularly newspapers, that's the normal length. It works well for me in terms of obtaining links from other blogs or social shares.
1 to 1500 words' At this length, you'll receive fewer responses but a lot more social media interactions, especially if you've followed the prior recommendations and wrote a piece that genuinely addresses someone's problem. However, I've written blogs this long and had over 100 comments, so it all relies on the content and your readership.
There are 2,450 words in all of Google's top-ranking articles. It is the optimal length to write if you rank well in search engines (gain thousands of new readers every month). Make sure, though, that you write about something that people are looking for. It would be a waste of time to produce a book-length blog entry on a topic that no one ever looks up to!
To summarize, lengthier posts tend to garner more social shares and SEO, while shorter posts tend to get more comments.
In conclusion, the number of words in your articles and pages might affect your rankings. However, and this is critical, you must not sacrifice the quality of your language to write lengthier pieces. So, when required, utilize your common sense and produce extensive, legible, and well-structured pieces. Also, remember to update your archive pages by including informative descriptions!