Do you make videos for your YouTube channel, website, or social media accounts? If this is the case, adding captions (text subtitles) will enhance your audience's viewing experience. An authentic LinkedIn post from 2021 mentioned:
Seventy-nine percent of the clips on LinkedIn's stream are seen without sound. Captions (in the same language as the audio) can encourage viewers to take more social action.(Other official LinkedIn blogs from 2018 gave a similar perspective.)According to Digiday, 85 percent of Facebook video is viewed without audio.
Facts about Adding Captions to the Videos
Realizing the importance of captions on video research was conducted which determined that;
- A captioned video had a 16 percent higher average reach than a video without subtitles.
- The version with captions also received more positive feedback, with an average increase of more than 17%.
- When captions were deleted, average shares plummeted by roughly 15%.
- When captions were eliminated, CTA clicks dropped by 26%.
If your clips have subtitles, you'll have a greater chance of achieving people to view them, especially if the first subtitle is interesting.Here are some examples of how subtitles added to videos can help a wider audience. Consider the following:
- It is in a shared space and is unable to turn on the sound.
- Is deaf or has a hearing disability.
- The speaker's accent is difficult to comprehend.
- Is not an English native speaker.
Even if none of those mentioned above applies, subtitles offer a film a more polished, professional appearance, which may help to keep viewers engaged and enhance the amount of time they spend watching it.
What Should the Subtitles Look Like?
Plain-text files are used for subtitles. SubRip Subtitle (SRT) is the most popular format since Facebook and LinkedIn approved it. Web Video Text Tracks is another popular format (WebVTT or VTT).Because SRT and VTT files are nearly identical, I'll concentrate on SRT.
When the words are uttered, the subtitles should appear and disappear at the same time. Ensure, however, that captions are visible on-screen for long enough to be read. The on-screen text should be no more than two lines.
For very short communication (such as an answer to a query, "Okay"), set the minimum display duration to 1.5 seconds. In certain circumstances, with quick discourse, these minimums do not apply. It's essential to think about whether the audience will follow the events in the video while reading the subtitles.
Create a space between the conclusion of the first lyric and the beginning of the second repeated lyric if a lyric is repeated. This guarantees that each line visibly 'blinks' on and off, indicating to the spectator that the phrase is performed twice. Each line of dialogue should have its subtitle. Unless the second sentence is very brief, avoid finishing a sentence and starting a new one on the same line.
When translating from another language, convey meaning rather than simply words to ensure that the audience understands the message. When feasible, caption quotes from public personalities directly (word-for-word).
Open and Closed Captions – What's the Difference?
Let's figure out the differences between open and closed captions. Have a look.
They've been "burned in" to the video, which means they'll be visible at all times. The captions are displayed regardless of whether the audience wants to see them or not.
Along with the video, they're uploaded as a separate file (typically in SRT format). They're completely optional, and the spectator may turn them on or off using the video's settings. Both systems have advantages and disadvantages.
Depending on whatever tool is used to add the captions, the video maker chooses the placement, size, and style of the captions with open captions. The platform hosting the video determines how closed captions are shown. Closed captions, for example, appear differently on YouTube than they do on LinkedIn.
How to Add Captions to your Videos Easily?
It's never been easier to add subtitles and captions to your movies. While it's likely an extra step you're not used to in the video creation process, captions make your films more accessible to a wider audience, improve your ROI, and encourage more people to watch them.
It's incredibly simple to ensure your audience has quick access to your fantastic material, whether you do it manually before exporting, use a service, or utilize an auto-transcription tool. It's never been simpler to make subtitles and captions to your movies.
Captioning Inaudible Sounds
Put up a label describing the cause of inaudible speech, such as (traffic drowns speech). Show captions for sound effects in lowercase italics contained in parentheses, such as (barking dog)
Consider utilizing the names of the persons in the subtitles to identify the different speakers if there are numerous people speaking or the video transitions between people speaking, e.g., (John) What did you say?
(Sarah) I think it's fantastic.
A gap after the beginning music icon (♪) and before the closing music icon(s) is one way to signal singing in a video, for example, Buffalo soldier, in the heart of America.
Captioning a Punctuation
There are differing opinions on whether or not full stops or periods should be used in subtitles. Although they are not commonly used in film and television productions, still many translators have found them handy when translating from original subtitles, both online and offline. Some people feel that using a semicolon at the end of a sentence tells the eye it may return to the image since there is no further subtitle to anticipate.
Question marks (?) and exclamation points (!) should be used exactly after the final character of a subtitle to signify a question or emphasis, respectively.
After commas, colons, semicolons, mid-subtitle full stops, both sides of dashes (but not mid-word hyphens), and before and after opening and closing brackets, use a single space.Use language that may be spelt in hyphenated form consistently, such asmid-level.Double hyphens (–) or a single long dash (—) indicate when a speaker is interrupted and another speaker concludes the phrase.
When there is a big pause in a caption, use an ellipsis (…). Use an ellipsis to indicate that the sentence continues into the following caption, but not an ellipsis to indicate that the sentence continues into the next caption. Use quote marks for on-screen readings from a poetry, book, drama, diary, or letter.
How to Add Live Captions to Mobile Video (iOS and Android)
On your iPhone or Android phone, you may add live subtitles to videos as you capture them. This is especially useful on social media, as most videos are played with the sound turned down by default. Including appropriate subtitles will increase the likelihood of people watching the video.
The good news is that you don't have to create your captions or even hire someone to do it for you. Instead, capture your smartphone videos using one of these applications, and they'll automatically add captions: Clips and Clipomatic have been replaced with a new tool I discovered in 2021. It's called Brivvio, and the $15 monthly fee is worth it for the automated captioning.
Captions for LinkedIn Native Videos
Assume you have a captions file for your video (see the time-saving approach for writing captions) and wish to include it when uploading a video directly to LinkedIn.
- To add a subtitles file to your LinkedIn videos, follow these steps:
- Upload an MP4 or M4V video to a LinkedIn video post.
- The video is shown as a preview.
- Click the pen symbol in the top-right corner.
- Look for the SRT caption file on your computer.
- When you play the video once it has been processed and released (which might take a few minutes), the subtitles will appear automatically.
- Keep in mind that MOV video files will not urge you to provide subtitles.
- Only if you submit an MP4 or M4V video clip will you be prompted for subtitles.
- If you save a video from your smartphone to your desktop or laptop computer, it may be MOV. You won't be required to add captions if you submit this to LinkedIn.
- Quick solution: Use the free media.io programme for Windows and macOS to convert your MOV file to M4V.
Captions Can Be Added ("burned in") to an Existing Video
If you have a captions text file, you may use video-editing software like Camtasia to import the captions into an existing video. The movie may then be exported with the subtitles burnt in.
Camtasia also allows you to manually create and modify subtitles, albeit time-consuming for recordings longer than 60 seconds. (Do you want to type all that out?) We speak at a rate of roughly 130 words per minute.
You can paste a pre-written script into Camtasia if you already have one.
Camtasia allows you to add a captions "track" to your audio, which you may use to input captions or paste them in from scripts.
Adding Captions Manually
Inside Camtasia, you can add captions under the Audio Effects in the side panel and then Captions.
You may add captions in Camtasia by navigating to Audio Effects in the side panel, then Captionaway.
Step 1: Add a subtitle or caption to a video in Camtasia.
It immediately displays you the waveform and breaks the captions into four-second increments right here if you click it and drag it down to your audio track, which is also the video track in this case.
Step 2: Adding a subtitle or caption to a video in the Camtasia screenshot
Step 3: Those are entirely changeable, so if you want to make this one goes towards the conclusion of the clip and so on, it's as simple as clicking the first one and typing away.
Another advantage is that if you're not the fastest typist, you can try to keep up with what your speaker is saying, but it's simply too fast.
Step 4: Adding a Subtitle or Caption to a Video in Camtasia screenshot
So, you click the caption you wish to hear, and this play button with the looping arrows will keep playing the selected clip until you can write down the caption.
As you do so, please go through all of your captions and change the duration such that we don't have too long of a caption on screen at any given time and that the caption breaks make sense.
What Can I Do About Out-of-Sync Captions?
The video and the text will be out of sync if your captions are timed incorrectly.
SubShifter is a free programme that allows you to alter the timing of your captions so that everything lines up correctly.
If you want to upload your video to Rev for captioning and then add a typical opening part later, this is a good option. Trying to change your timings to accommodate that manually would be a hassle. It should be straightforward with SubShifter.
How Can I Create Textual Transcripts Rather than Captions?
Written transcripts can go wherever to accompany the video, whereas captions belong in the video.Use a service like Temi to generate these textual transcriptions. After that, $0.10 per minute of video is charged.You must upload your video file, which might be time-consuming if it is large.
Here are some examples of Temi's output. Watch this video and compare it to the complete text to discover how well Temi did on the test.Rev's transcribing service is also available.
YouTube is the Third Option
The most apparent method is to use YouTube, the world’s most popular platform. After you've finished making a video on YouTube, go to the YouTube studio editor to edit it. You can opt to add fresh subtitles or closed captions from the subtitles panel.
We've previously added two languages to this example, and now we'd like to add English subtitles. You may either type it in the language search field or select it from the dropdown menu.
This bottom option allows you to view YouTube's auto-transcription and even change what they've previously written. The middle one lets you enter subtitles as your subject speaks manually. This is the best method for uploading an SRT or subtitle file. Click Upload a file if you've already produced one. Then select your file and click the upload button.
However, you can see in the background that YouTube has auto-translated your subtitles, and while they're typically very correct, if you can, replace them with our own to ensure they're accurate. If you wish to make adjustments, you may browse through the list and click on any of them.
That's all there is to it. If you utilize YouTube's auto transcription, it's really easy to go back in and make any necessary changes after it's completed.
Rev.com is the Fourth Option
When you have a large number of captions to add and don't want to do the heavy labour, it's usually worth using a company like Rev.com or others to perform the work for you.
Where Should Captions Go?
Captions aren't a new notion for TV videos, but they're an approach that's proven to be increasingly effective across all media.
Social Media Captions
Most people will entirely ignore a video whose meaning is lost without sound while reading through their social networks with their sound turned off (which 85 percent of users do). Who cares if they can't hear it because they won't understand it? "Research indicated that when feed-based mobile video advertisements play loudly when users aren't expecting them, 80 percent respond badly, both toward the platform and the advertiser," according to Facebook.
When subtitles are added to videos, though, viewers are more likely to be drawn in. According to Facebook's internal testing, captioned video advertising improve video view duration by an average of 12%.
Whatever you can do to keep a viewer's attention for a few seconds longer than usual can contribute. Facebook video advertisements score 74 percent ad recall in just 10 seconds. Captions are one of the finest methods to raise those numbers in a world without sound.
Video is popular on Facebook, but it's also becoming more popular in school and the workplace. In 2017, 77 percent of American businesses offered online corporate training to help employees advance their careers. We must also explore additional reasons why subtitles are important when using video for non-social purposes.
When it comes to video-based training or learning, everyone needs to be able to participate. The Americans with Disabilities Act (ADA) comes into play, as do issues about compliance. How can deaf or hard-of-hearing folks benefit from your video if they can't hear it? This is where video, in particular, maybe a useful tool, whether or not it has sound.
Bringing Everything to a Close
Consider the advantages of using subtitles in your videos for both you and your viewers. Have you ever utilized captions? What's your preferred method for making them? Do you write them longhand or have them transcribed automatically?
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